Assess the strength of your company’s purpose
5 brief questions
Move the slider left or right according to your most appropriate answer.
Meaningful: In other words, does it make a real difference in people’s lives? Does it have the potential to make a meaningful difference for all stakeholders?
Authentic: Does it match what people at the company care deeply about? Does it resonate with the company’s values?
Credible: Does it leverage the company’s unique abilities or assets? Can the company deliver in a way that makes a significant difference? Does it make business sense? Can it be translated into concrete actions?
Powerful: Are the needs the company addresses important and sizable? How much good comes from addressing these needs?
Compelling: Is it clear, specific and aspirational enough that it can inspire and mobilize people both within and outside the company?
Your company's strength of purpose score:
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